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Researched the way you’d do it yourself, so you pick up the phone knowing why you’re calling.

  • 2.1×Cold calls that open with a reason are 2.1× likelier to book a meeting.1
  • 73%73% of B2B buyers actively avoid suppliers who send irrelevant outreach.2

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Sources

  1. 1. Gong Labs, “Cold call opening lines,” April 2018: 90,380 connected cold calls. Read it
  2. 2. Gartner, press release, 25 June 2025: a survey of 632 B2B buyers, August to September 2024. Read it